Client ad spend. Software. Travel.
Almost all of it can earn more.
- ✓The right card for each line of agency spend.
- ✓Every move waits for your yes.
- ✓One number in dollars, every Friday.
Keep every vendor. Only the card changes.Keep every vendor. Only the card changes.
Every loyalty program. One desk to rule them all.Illustrative examples: owners and conversations are fictional, figures are estimates. Not affiliated with, endorsed or sponsored by any bank, airline or hotel program. Program names and logos are trademarks of their owners, shown for identification only. Important information
Meet Anjali.
One catch, in dollars.
Client ad spend: 1x today. At 3.5x with Amex Business Gold, then Ink Business Preferred, about $6,300 a year more, est. The desk shows the move first and waits for a yes.Client ad spend: about $6,300 a year more at 3.5x, est.
- Client ad spend$12.9k/mo1x → 3.5x+$6,300 a year, est.Amex Business Gold, then Ink Business Preferred
- Software and cloud$8.4k/mo1.8x → 3.3xAmex Business Gold, then the card it is on today
- Client and shoot travel$6.6k/mo1.5x → 3xInk Business Preferred (travel)
- Contractors$5.7k/mo1.5x → 2xBlue Business Plus, then Capital One Venture Business
- Everything else$4.7k/mo1.2x → 2.8xInk Business Cash and Blue Business Plus
- Client advertisingAmex Business Gold (advertising)up to 4x
- Software and toolsAmex Business Gold (software and cloud)up to 4x
- Travel and client meetingsInk Business Preferred (travel)up to 3x
- Utilities and insuranceCapital One Venture Business, where cards are takenup to 2x
Rates a line can earn on a card that rewards it, inside yearly caps, est. The codes on a statement decide.
What most marketing agencies never hear
about their codes.
Every purchase carries a merchant code, and the code decides what a card pays for it.
Ad buys typically code as 7311
That's Advertising Services, separate from the creative work and printing you also buy.
Creative vendors typically code as 7333
That's commercial photography, art and graphics, not advertising.
Client media runs through your card
When you front a client's media on your card and bill it back, the spend is yours on the statement.
Free from the desk11 free items just for marketing agenciesCodes, scripts, checklists and deadlines, plus the ones every business needs.→
Where your money
actually lands.
Your vendors usually run your card under one of these codes.
Four places agency
money leaks.
None of the fixes change what you buy or who you buy it from.None of the fixes change what you buy.
Client advertising belongs on a bonus card.
Amex Business Gold can earn up to 4x on it in the card's top two categories each month, inside a $150K yearly cap. The desk tracks the cap and moves the next dollar before it fills.
Points into Lisbon in business for 2.
The desk maps the programs, checks taxes and fees, and gives the trip a pace. It books only after you approve.
Friday counts it, in dollars.
What the desk found that week, checked against your statement. Contractors, freelancers and studio rent stay off the card when a bill-pay fee would cost more than the points are worth.
How creative vendors code.
One short lesson a week from your own data: why the same purchase can code differently at two vendors, and what it means for you.
One question.
The whole desk works it.
Anjali asks in the thread. First Officer checks it against her spend and the latest rules, and hands back one answer.
Amexto First OfficerEarnEvery program Anjali's spend touches, watched in one place. One voice answers her: First Officer.
Illustrative example. Anjali is fictional and every figure is an estimate. A person reviews every booking. Program names and logos are trademarks of their owners, shown for identification only.
Every trade hides money
in a different place.
Run more than one kind of business? Each one has its own codes and catches.
Four steps.
No spreadsheets.
The Found Money Call
Free, about 20 minutes, from your real statements.
Your strategy
Which card for which line, written for your vendors.
Your first moves
Three moves, with the exact taps. Each waits for your yes.
Your scorecard
One number in dollars, next to a flat 2% card, after the $550 fee.