Private invitation. Not a public page.

This is for you.

You were not found by search. You were sent the link, especially selected to join the founding cohort for First Officer: an independent points and miles strategist that lives inside WhatsApp. Alpha is open by invitation through May 31. Beta opens June 1, by pre-purchase. Founding closes June 30. After that, full pricing, no exceptions.

You were not found by search. You were sent the link, especially selected to join the founding cohort for First Officer: an independent points and miles strategist for owners spending $100K to $500K+ on cards. Alpha is open by invitation through May 31. Beta opens June 1, by pre-purchase. Founding closes June 30. After that, full pricing, no exceptions.

Apply for Alpha
Alpha Seats
– / 50
Doors close
May 31st
Beta Seats
– / 500
Doors close
June 30th
Why this exists

An exclusive client list.
Honest math.

First Officer is not a content site, an affiliate referral engine, or a credit card application funnel. It is a points and miles intelligence service delivered through WhatsApp, with no commission paid by any bank or program. Building that takes a tight feedback loop with people who actually run the spend. Fifty of you, free, for 60 days. Five hundred more at a founding rate that does not expire while you stay subscribed.

Cohort 01 / Alpha

The first 50.

May 1 to May 31. Free for 60 days.
Full Reserve tier access, worth $59 / month.Full Signature tier access, worth $349 / month.
WhatsApp line, one to one, with weekly portfolio snapshot.
Direct contact with the founder for your first 60 days.
You give one short Sunday survey each week and one written or video testimonial we can publish, only if you find it useful.
Day 61, you decide: convert to a founding rate, or walk. No auto charge.
Cost: $0. Trade: feedback.
Claim Alpha seat
Cohort 02 / Beta

The next 500.

Opens June 1, 12:01am Eastern. Closes June 30. Founding price, locked.
Choose any tier. Every paid tier carries a flat 50 percent founding discount, locked.
The founding rate is locked from the day you start, and stays locked while you remain subscribed. It travels with you if you upgrade or downgrade.
Refer one paid founder before June 30 and earn a one-month credit on your tier. Up to four times.
Founding members get the Saturday dispatch, the WhatsApp line, the snapshot cadence, and first look at every new feature.
Cancel anytime. Pause up to 30 days without breaking the lock. Cancel and rejoin later, the lock resets to list price.
From $5 / month. Founding rate locked.From $99.50 / month. Founding rate locked.
See Beta pricing

Counts above pull live from our system. The link to this page is not in the navigation. If you forwarded it to someone, ask them to message FirstOfficer first.

Cohort 01 / Alpha

Free.
For the right reasons.

Fifty seats. Three categories of invitee: people who once tried the older First Officer beta, the most engaged subscribers to the UpNonStop weekly dispatch, and a small set of warm contacts. If you are reading this, you are in one of those three.

What you get for 60 days

  • 01Full Reserve tier features. Onboarding through Scout (the four-question intake agent that lives inside WhatsApp). Vendor mapping, multiplier routing, transfer math.
  • 02One portfolio snapshot per week, reviewed and personalised, not auto generated.
  • 03A direct WhatsApp line. Reply with questions. Ohad responds same business day for your first 60 days.
  • 04Award booking research, two trips per cohort member, included.
  • 05The founding rate offered to you on day 61 is the lowest rate any new beta member can pay.

What we ask in return

  • 01A three minute Sunday survey, weekly. We send it. You answer five questions. That is the loop.
  • 02Reply to messages with the prefix “Feedback:” whenever something works or breaks. That is how the product gets shaped.
  • 03One short testimonial we can publish, in writing or as a 60 second voice note, before day 60. Only if you would honestly say it.
  • 04Patience. You are seeing a product that is shipping. There will be small things to fix, and you will be the reason they get fixed.

Day 61, what happens

If you find it useful
You convert to any Beta tier at the founding rate. The Sunday survey loop ends. Snapshot cadence continues. Your founding rate is locked from that day, for as long as you stay subscribed.
If you do not
You walk. There is no card on file, no auto charge, no recovery flow. You keep the snapshots and any award trips already booked.
Either way
You keep the testimonial, the snapshot history, and the Saturday dispatch (which is free for everyone).
Claim Alpha seat  →

Reply with the AlphaGate code TurningLeft on WhatsApp. Ohad confirms within 24 hours.

Cohort 02 / Beta

The founding rate.
Locked, while you stay.

Five hundred paid seats across personal and business tiers. Most tiers carry a flat 50 percent founding discount off list. The discount is locked the day you start and stays locked for as long as you remain subscribed. Your rate travels with you if you upgrade or downgrade. Doors close June 30 at 11:59pm Eastern.

Personal tierListFoundingYou saveLock
Light
$5 / month
$5 $5 No discount Founder badge only
Classic
$19 / month
$19 $9.50 50% off While subscribed
Select
$39 / month
$39 $19.50 50% off While subscribed
Reserve
$59 / month
$59 $29.50 50% off While subscribed

Award booking flat fee remains $500 per trip across all personal tiers. Founding members get one award booking research credit at no charge in their first 60 days.

Business tierListFoundingYou saveLock
Preferred
$199 / month
$199 $99.50 50% off While subscribed
Signature
$349 / month
$349 $174.50 50% off While subscribed
Concierge ★
$549 / month
$549 $274.50 50% off 12 months from start

Award booking flat fee for business: $500 per trip. Concierge members include unlimited award booking research per quarter.

How the founding rate stays yours

As long as you stay
No expiry date. The rate you start at is the rate you keep, while you remain subscribed. (The full commitment is in the FAQ.)
Pause up to 30 days
Travel, vacations, slow seasons. Pause once a year for up to 30 days without breaking the lock. Message FirstOfficer and we handle it on our side.
Cancel and rejoin
If you cancel and come back later, you rejoin at list price. The founding rate is for founding members who stayed.
Upgrade or downgrade
Move between tiers anytime. The 50 percent founding discount applies to your new tier automatically.
Refer a founder
Refer one paid founder before June 30, you get a one-time credit equal to one month of your tier. Up to four referrals, four credits.
Beta promo code
FOBF
First Officer Beta Founder
Auto-fills at Stripe checkout. If you do not see the discount applied, paste FOBF into the “Add promotion code” field on the next page.
Or message FirstOfficer first →
The exchange

What you give.
What you get.

Founding membership is a trade. The price you pay (or do not, in alpha) is calibrated to the feedback signal you send back. Here it is, plain.

You give

Time, signal,
and a name we can use.

  • AA short Sunday survey each week (alpha only). Five questions. Three minutes.
  • BInline feedback prefixed with “Feedback:” whenever something is wrong, surprising, or genuinely useful.
  • COne testimonial before day 60, in writing or voice. Only if you would honestly give one.
  • DA small amount of patience as we ship and iterate. We have a lot of work in front of us, and you are part of why it gets better.

You get

A real human,
a locked rate,
and the dispatch for life.

  • AThe lowest price any new member will ever see for your tier, while you stay subscribed.
  • BDirect WhatsApp access to the founder during the first 60 days. After that, your dedicated tier of service stays.
  • CFirst look at every new feature. Founding members are first in, before public launch each time.
  • DThe Saturday dispatch, free, for life. Whether or not you remain a paid member.
A glimpse

What it looks like inside.
WhatsApp.

The product lives where your messages live. No app to install, no dashboard to log into. Here is one snippet from a real founding alpha onboarding.

First Officer advises. You execute. We never set defaults, change cards, or transact on your behalf. Every recommendation is yours to act on, your way, at your pace.

Questions

Things people
actually ask.

Twenty-four questions, answered straight. Anything not covered, message FirstOfficer on WhatsApp.

About the founding program

Alpha is the first 50 seats, open May 1 to May 31 by invitation only. Free for 60 days. To claim a seat, reply on WhatsApp with the AlphaGate code TurningLeft. The trade is feedback: a three minute Sunday survey weekly, inline notes prefixed with “Feedback:” whenever something works or breaks, and one short testimonial we can publish if you would honestly give one. You are picked from a small pool of warm contacts and engaged subscribers. Direct line to Ohad during the 60 days. On day 61, you can lock in Founding rates for life.

Beta is the next 500 seats, open June 1 to June 30. Beta is claimed by Stripe pre-purchase: the act of paying secures one of the 500 founding slots, first come first served. Every paid tier carries a flat 50 percent founding discount, locked. The rate is locked the day you start and stays locked for as long as you remain subscribed (the Concierge tier locks for 12 months only). No survey loop. Same direct line, same Saturday dispatch.

Founding closes June 30 at 11:59pm Eastern. After that, list pricing applies, no exceptions.

Two reasons.

The first is product. First Officer needs honest feedback from real subscribers before it scales, and honest feedback comes from people with skin in the game (paid founders) or people who feel the product was offered in good faith (free alpha members). Acquiring 550 of those people across two months is worth more than the discount we are giving up, because it lets us ship better, faster, and against real spending behavior, not assumptions.

The second is positioning. A founding cohort gives us recurring revenue, real testimonials, and the kind of word of mouth that paid acquisition cannot buy. We would rather give that value to early members than to ad networks. The math works as long as we hold the cap at 500 paid seats, which is why the doors close.

Doors close at 11:59pm Eastern, June 30, 2026. After that, the public site at firstofficer.upnonstop.com lists full pricing only. There is no second window, no extension, no special pricing for friends, no waitlist that converts to founding pricing later. The founding rate is reserved for founding members.

Founding members already inside keep their lock as long as they remain subscribed. New members from July 1, 2026 onward join at list price. That is the contract.

If you refer one paying founding member before June 30, you receive a one-time credit equal to one month of your tier. Up to four referrals, four credits. A Reserve member who refers four others, for example, gets $118 in credits applied to upcoming invoices.

To refer, message FirstOfficer on WhatsApp with the contact. We handle the introduction and confirm the referral once they convert. There is no public referral code during the alpha and beta windows.

No cash payout. The credit is the reward. We do not pay referral commissions for the same reason we do not take affiliate revenue from card issuers: it changes the incentive in ways that compromise the advice.

First Officer turns the points and miles you already earn into trips and value you actually use. Vendor mapping, multiplier routing, transfer math, award booking research, delivered through messages, with no commission paid by any bank or program. That is the product. Ohad is the founder behind it, and during alpha and the early weeks of beta you are talking to him directly when you message the WhatsApp line.

As the cohort grows, Scout handles the onboarding questions and Ohad steps in for the strategic ones. The line is always there.

The product itself

No. First Officer lives entirely inside WhatsApp, which you already have. There is no app, no dashboard, no login portal, no browser extension. The product is messages.

This is a deliberate choice. Points strategy works best when it shows up in the place you actually pay attention. WhatsApp delivers a snapshot to the same screen you use for everything else, with read receipts and the ability to reply with a question whenever something is unclear. No app fatigue, no second password.

If you do not use WhatsApp, message FirstOfficer on email and we will figure something out.

A snapshot is a personalised summary of your portfolio, sent as a WhatsApp message every Sunday morning. It includes:

  • Total points balance across all programs, with cash equivalent at conservative valuations
  • Recent earning patterns: what category produced the most points last week, which card carried it
  • Three to five named recommendations: a category to redirect, a transfer to consider, a card to apply for or to put away
  • Any program changes that affect you (devaluations, new transfer bonuses, expiring credits)
  • One award booking idea sized to your balance, if relevant

Snapshots are reviewed and edited by Ohad before sending. They are not auto generated. Reserve and Concierge tiers also receive a mid-week pulse if something material changes (a transfer bonus opens, a card category shifts).

Sunday morning: snapshot arrives.

Monday through Friday: nothing scheduled. You message us when you have a question. Common ones: which card to use for an upcoming purchase, whether to transfer points now or wait, whether a card offer is worth taking. Most replies are same business day.

Saturday morning: the UpNonStop dispatch arrives in your inbox. Free, and goes to everyone, member or not. It covers the week in points and miles: notable rate changes, devaluations, transfer bonuses, deals worth knowing about. Members have already seen the most relevant items in their snapshot.

Beyond that, members on Reserve and Concierge get periodic check-ins from Ohad: roughly every 6 to 8 weeks for a portfolio review and a forward-looking strategy session via WhatsApp voice note.

No. First Officer is purely advisory. We never log into your accounts, transfer points, change card defaults, apply for cards on your behalf, or transact in any form. We tell you the move, why it matters, and how to make it. You make the call.

This is a deliberate boundary, not a limitation. Independence requires that you control your own portfolio. Convenience features (auto-route, auto-transfer) are not on our roadmap.

Plaid is optional, available on Select tier and above. When you connect, we receive read-only access to your card transactions: merchant name, category, amount, date. We do not see your card numbers, full account numbers, balances, statements, or any login credentials. Plaid handles all the authentication.

What we use it for: better category accuracy. Plaid tells us which merchant codes as wholesale (1x), which codes as software (3x or 4x), which codes as advertising. Without Plaid, we work from your stated spend ranges and the standard merchant code mappings.

You can disconnect Plaid in your account at any time. We delete the transaction data within 30 days of disconnect.

Right now, First Officer is US-only. The advisory is calibrated to US issuer rules (5/24, business application strategies, US-specific transfer partners), US merchant category coding, and US tax treatment. Expanding to UK, Canada, or Australia is on the roadmap but not in 2026.

If you are a US resident with international travel and foreign currency spend, that works fine. The recommendation engine handles cross-border category coding and currency conversion impacts.

If you are based outside the US but have US cards in your portfolio, the answer is partly. Message FirstOfficer with your specifics before subscribing.

Pricing & billing

Personal Classic: Founding $9.50 against $19 list. $114 saved every year you stay subscribed.

Personal Select: Founding $19.50 against $39 list. $234 saved every year.

Personal Reserve: Founding $29.50 against $59 list. $354 saved every year.

Business Preferred: Founding $99.50 against $199 list. $1,194 saved every year.

Business Signature: Founding $174.50 against $349 list. $2,094 saved every year.

Business Concierge: Founding $274.50 against $549 list during the 12-month founding window. $3,294 saved across that year, then your rate moves to the then-current Concierge list price.

The savings compound for as long as you remain subscribed (or for 12 months on Concierge). Three years on Personal Reserve is $1,062 you do not pay. The founding badge stays on your account regardless of tier. New features that ship behind a paywall are included in your founding tier first. The dollars are real, but the badge is the lasting asset: you are member 1 through 550, and that is on the account forever.

Yes, anytime. Every founding tier carries the same 50 percent discount, so moving between tiers keeps your founding status intact. Move from Classic ($9.50) to Select, your new rate is $19.50. Move down, the same rule applies.

Mid-month switches are prorated. You will see the change reflected on your next Stripe invoice.

You can cancel anytime through the Stripe customer portal at billing.stripe.com or by messaging FirstOfficer. Your access continues to the end of the paid period. No save flow, no retention call, no dark patterns.

If you cancel and rejoin later, you rejoin at list price. The founding rate is reserved for founders who stayed continuously subscribed. This is the cost of leaving and the value of staying.

You can also pause once a year, up to 30 days, without breaking the lock. Travel, vacations, slow seasons. Message FirstOfficer to pause.

No. Subscriptions are month to month, billed monthly through Stripe. There is no contract, no annual commitment, no minimum term you owe.

The founding rate is a price commitment from us to you, not an obligation from you. The day you start, your rate is locked. It does not expire on a calendar date. As long as you remain a subscriber, the rate you signed up at is the rate you pay, month after month, year after year. We will never quietly raise it on you while you are a member.

One exception: Concierge. The Concierge tier locks at 50 percent off ($274.50 against $549 list) for 12 months from your start date. After 12 months, your rate moves to the then-current Concierge list price. The setup-waiver is yours regardless.

You can cancel anytime. The cost of doing so is that you lose the founding rate if you ever come back. The founding rate is for founding members who stayed.

Business tiers (Preferred, Signature, Concierge) are typically deductible as a business expense or professional advisory service in the US, similar to how an accountant or consultant is treated. Personal tiers are personal expenses, not deductible.

Stripe receipts are itemised with company name, EIN-friendly, and downloadable from the customer portal. Bring them to your CPA. We do not give tax advice ourselves.

Award booking

$500 per trip is the flat fee for award booking research. Fee is paid once research begins, not at the end. The trip can be one-way, round-trip, or multi-city. Up to four passengers in one record.

What it includes:

  • Routing research across all transferable currencies you hold (Chase UR, Amex MR, Capital One, Citi, Bilt, plus airline-specific balances)
  • Identification of the best partner program for the route
  • Live availability check across primary and alternate dates
  • Step-by-step booking instructions: which transfer to make, when, and what to enter on which website
  • One alternative routing in case the primary becomes unavailable
  • Post-booking support if the airline reschedules or the routing breaks

Concierge tier members get unlimited award booking research per quarter, no per-trip fee.

Standard turnaround: 24 to 72 hours from when we receive your route, dates, and passenger details. Most domestic and one-way international bookings come back inside 48 hours.

Complex multi-leg routes or high-demand windows (peak holiday, business class to premium destinations) can take up to a week. We tell you upfront when the request is going to need extra time.

If we cannot find usable availability after exhausting reasonable options, the fee is refunded in full. We tell you that before charging.

Comparing First Officer

Yes. Most of what First Officer does, a determined and patient person can do themselves. The information exists publicly across forums, blogs, and program websites. We are not selling secret knowledge.

What we are selling is time and execution. To do this well yourself requires:

  • Tracking 6 to 12 cards across personal and business issuers, including bonus categories, caps, and reset dates
  • Maintaining a current map of merchant category codes for the vendors you actually use (which changes more often than you would think)
  • Watching transfer bonus windows across 5 to 7 transferable currencies
  • Modelling the cash-equivalent value of redemption options at the moment of decision, not in retrospect
  • Knowing which devaluations, fee changes, and program restructurings are coming

If that sounds enjoyable, do it yourself. If it sounds like a part-time job, that is what we are here for.

It does not take any commission, referral fee, or affiliate revenue from any credit card issuer, points program, hotel chain, or airline. Ever. That is the entire reason First Officer exists. Independence is the product.

Revenue comes from one place: subscriber fees. Which means recommendations are based on what is best for your situation, not on what pays the most per click. If the best card for you is one that pays no affiliate commission, that is what we recommend. If the best transfer is to a partner with no referral kickback, that is the move we suggest.

This is the entire pitch. It is also the reason we cannot scale by buying ad inventory the way affiliate sites do. We are betting that being right matters more than being loud.

Trust & data

What we collect: card names you tell us, monthly spend ranges, loyalty programs you participate in, travel goals, and (if you connect Plaid on Select tier or above) read-only transaction data.

What we do not collect: card numbers, account credentials, full account numbers, balances, login passwords, or any financial information that could be used to authenticate as you. None of it touches our systems.

Where it is stored: Supabase, US-based, encrypted at rest. Conversation history on WhatsApp is retained to maintain context for your portfolio. We do not sell, share, repurpose, or train models on your data.

Deletion: message FirstOfficer to delete your account, or use the Do Not Sell My Info link in the footer. Your data is removed within 30 days. The Privacy Policy linked in the footer has the full breakdown.

Three reasons.

First, it is how people find us. The dispatch is the front door. Most members of First Officer were dispatch readers first. Keeping it free and high quality is the most honest form of marketing we can do.

Second, it disciplines our writing. Free content has to earn its open every Saturday morning, against email clients full of other things to read. That standard makes everything else better.

Third, members deserve access to the full picture, not the paywalled fragment. Members get the dispatch on the same day everyone else does. The advantage they get is that the snapshot earlier in the week already addressed the items most relevant to their situation.

Cancel. We will not chase you, dark pattern you, or run a save flow. Founding members who try the product and decide it is not for them keep their snapshots and any award trips already booked, and they keep the Saturday dispatch which is free for everyone.

If something is broken, message FirstOfficer first. Half the time, what looks like the product not working is something we can fix in an hour and would rather know about. The Sunday survey loop in alpha exists for exactly this reason: surface what is wrong before someone walks away over it.

If you are a paid Beta member and the product genuinely does not fit your spend pattern in the first 30 days, message FirstOfficer. We will refund the first month and part on good terms. We would rather have a small refund and an honest review than a stuck subscriber.

Doors close June 30.
You decide before then.

Alpha is open by invitation through May 31. Reply on WhatsApp with the AlphaGate code TurningLeft. Beta opens June 1 by Stripe pre-purchase. After June 30 at 11:59pm Eastern, full pricing applies.