Learn · Field note 06

Loyalty programs are not loyal
to you.

Field note 06 · Who the programs serve1x · 3x · 4xthe same swipe, coded three ways
2 min readLearn
  • ✓A two-minute read.
  • ✓Plain words, no program jargon.
  • ✓What the desk does about it.

You are asked to be loyal to a program that can change its terms whenever it likes.

AmexHyattChaseUnitedVirgin AtlanticDeltaAeroplanMarriottEvery loyalty program. One desk to rule them all.

Illustrative examples: owners and conversations are fictional, figures are estimates. Not affiliated with, endorsed or sponsored by any bank, airline or hotel program. Program names and logos are trademarks of their owners, shown for identification only. Important information

Field note 06 · Who the programs serve

The note,
in three points.

01Learn

You earn blind

Thirty swipes a month, and few owners know whether each one earned 1x, 3x or 4x. The same pump can code as fuel or as a convenience store.

02Learn

You redeem blind

A hotel night for 40,000 points can be a great or a poor use of them, depending on the date. The program does not say which.

03Learn

Prices go up

Programs revalue awards. A trip that costs 60,000 miles this year can cost more next year.

What the desk does

Know it.
Then hand it off.

✓What the desk does

Someone on your side of the table

The desk takes no affiliate commissions, so the only number it works for is yours.

Ask your own statements
  1. Do you know what your last swipe earned?
  2. Did your favorite program change its prices this year?
  3. Who told you which card to get, and were they paid for it?
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