First Officer for E-commerce

Every ad, every package.
On the right card?

  • ✓The right card for each line of e-commerce spend.
  • ✓Every move waits for your yes.
  • ✓One number in dollars, every Friday.

Keep every vendor. Only the card changes.Keep every vendor. Only the card changes.

AmexHyattChaseUnitedVirgin AtlanticDeltaAeroplanMarriottEvery loyalty program. One desk to rule them all.

Illustrative examples: owners and conversations are fictional, figures are estimates. Not affiliated with, endorsed or sponsored by any bank, airline or hotel program. Program names and logos are trademarks of their owners, shown for identification only. Important information

Example app screens.
01 · The example

Meet Ines.
One catch, in dollars.

Meta and Google ads: 1x today. At 4x with Amex Business Gold, then Ink Business Preferred, about $6,000 a year more, est. The desk shows the move first and waits for a yes.Meta and Google ads: about $6,000 a year more at 4x, est.

Example mix · E-commerceInes, Maple & Moss Candle Co.Portland, OR · about $30k a month on cards
+$6,000a year, est.Meta and Google ads1x → 4x
Per $1, est.1x → 3x
  • Meta and Google ads$10.5k/mo1x → 4xAmex Business Gold, then Ink Business Preferred
  • Inventory from suppliers$9.3k/mo1x → 2xBlue Business Plus, then Capital One Venture Business
  • Shipping$3.5k/mo1x → 3xInk Business Preferred (shipping)
  • Everything else$6.7k/mo1x → 3xCapital One Venture Business, Amex Business Gold and others
Fictional owner. Calculator figures, est.: every new point at 1.6¢.
How the lines code
  • Inventory and manufacturingBlue Business Plus, then Capital One Venture Businessup to 2x
  • AdvertisingAmex Business Gold (advertising)up to 4x
  • Shipping and fulfillmentInk Business Preferred (shipping)up to 3x
  • Software and platform feesAmex Business Gold (software and cloud)up to 4x

Rates a line can earn on a card that rewards it, inside yearly caps, est. The codes on a statement decide.

$550a month, flat, whatever the desk finds
No lock-inmonth to month, no exit fee
Read onlyevery connection, always; nothing moves without your yes
Fridaythe dollar value of what was captured, every week
02 · Golden nuggets

What most e-commerce brands never hear
about their codes.

Every purchase carries a merchant code, and the code decides what a card pays for it.

Labels vs freight

Shipping labels typically code as 4215 (courier services) and inbound freight as 4214 (motor freight).

01

Ad spend typically codes as 7311

That's Advertising Services, separate from your shipping.

02
Free from the desk7 free items just for e-commerce brandsCodes, scripts, checklists and deadlines, plus the ones every business needs.→
03 · The codes

Where your money
actually lands.

Your vendors usually run your card under one of these codes.

Desk ledger · E-CommerceCode · Category · Who usually runs it
4215Courier Services: Air and Ground, and Freight Forwardersusually shipping labels
4214Motor Freight Carriers and Truckingusually inbound freight
7311Advertising Servicesusually ads
5817 / 5818Digital Goods: Applications / Large Digital Goods Merchantusually apps
5964 / 5969Direct Marketing: Catalog Merchant / Otherusually your own terminal
9402Postal Services: Government Onlyusually USPS
4225Public Warehousing and Storageusually warehousing and storage
5262Marketplacesusually marketplaces
5965Direct Marketing: Combination Catalog and Retail Merchantusually catalog plus retail
5968Direct Marketing: Continuity/Subscription Merchantusually subscriptions
✓Merchant codes are set by each merchant's processor. Your statement is the final word, and the desk reads it before any move.
04 · Where the money hides

Four places e-commerce
money leaks.

None of the fixes change what you buy or who you buy it from.None of the fixes change what you buy.

01Earn

Advertising belongs on a bonus card.

Amex Business Gold can earn up to 4x on it in the card's top two categories each month, inside a $150K yearly cap. The desk tracks the cap and moves the next dollar before it fills.

02Burn

Points into a Bali honeymoon in business.

The desk maps the programs, checks taxes and fees, and gives the trip a pace. It books only after you approve.

03Return

Friday counts it, in dollars.

What the desk found that week, checked against your statement. Warehouse rent and payroll stay off the card when a bill-pay fee would cost more than the points are worth.

04Learn

How inventory and manufacturing code.

One short lesson a week from your own data: why the same purchase can code differently at two vendors, and what it means for you.

05 · Ask the desk

One question.
The whole desk works it.

Ines asks in the thread. First Officer checks it against her spend and the latest rules, and hands back one answer.

Latest for Ines
Biltto First OfficerEarn
Meta and Google ads: about $10.5k a month at 1x today. At about 4x with Amex Business Gold, then Ink Business Preferred, est. The desk shows the move in dollars and waits for Ines's OK.
Just now: Delta rules checked · Aeroplan partner awards

Every program Ines's spend touches, watched in one place. One voice answers her: First Officer.

Illustrative example. Ines is fictional and every figure is an estimate. A person reviews every booking. Program names and logos are trademarks of their owners, shown for identification only.

07 · How it starts

Four steps.
No spreadsheets.

Today

The Found Money Call

Free, about 20 minutes, from your real statements.

Within 24 hours

Your strategy

Which card for which line, written for your vendors.

Week 1

Your first moves

Three moves, with the exact taps. Each waits for your yes.

Every Friday

Your scorecard

One number in dollars, next to a flat 2% card, after the $550 fee.

See if the desk pays for itself first.The call is free. If spend like yours won't clear $550 a month, it says so.